Publisher's Synopsis
Excerpt from American Methods in Foreign Trade: A Guide to Export Selling Policy
If at times it seems to the reader that the note of idealism is too strongly sounded, may he at tribute this to a profound conviction that our suc cess in foreign trade is largely dependent on the practical application by our manufacturers of the Golden Rule in their dealings with buyers in over seas markets. Those who have become leaders in this field have, either deliberately or unconsciously, practised it. This book could render no greater national service than to discourage the export activities of survivors of the era of Caveat Emptor.
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