Publisher's Synopsis
This book is about how (and why) to get tactical with the various tools of altmetrics-Twitter, Facebook for Business, YouTube, Podcasting, Kindle Direct Publishing, and much more-to bolster the reach of all the hard work that you are a part of in academia. These tools help ensure your work and research will be seen by more people, and maybe even increase the likelihood of acquiring more funding for your research. It takes more than just knowledge about how to use these tools to truly get the most of them-you must carefully strategize and plan out what you want to say, and when you are going to say it, as this book thoroughly describes. This book could be a key element in furthering your career in academia and increasing the value you bring to society. It'll help open your horizons in communications and make your work more accessible and comprehensible to a much larger audience.
