Publisher's Synopsis
African Marketing Data and Statistics brings together key marketing data for countries in Africa. Now in its 2nd edition the book has hard to find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles. African Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 52 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further research Key areas researched Population; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourism Country profiles include Currency; Political structure; Political risk; International disputes; Main industries; Economy; Energy Discover - Who Swaziland depends on for its energy supply - How many tonnes of eggs are produced each year in each country - How many mobile phone subscriptions there are in each country - How much the South Africans spend on Men's grooming products per capita - How much Uganda spends on defence vs education
