Publisher's Synopsis
Build profiles of countries in Africa This reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles. African Marketing Data and Statistics includes Hard-to-research demographic, economic and marketing statistics in one place Data for 52 countries that can easily be compared across nations Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible) Key areas researched Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and Tourism Discover How many tonnes of eggs are produced each year in each country How many mobile phone subscriptions there are in each country How much the South Africans spend on Men's grooming products Why buy this book Uniquely comprehensive marketing data in one volume Data presented in easy to read tables and comparable across countries Ideal for company or academic libraries - excellent value for money Euromonitor consults thousands of sources to research this data saving your research time Broad appeal - useful to many library users.
