Publisher's Synopsis
"Africa has been wrong about E-commerce for more than 10 years" is an analysis document of the modern e-commerce sector since its advent on the African continent. For more than 10 years, Africa has decided to join the nations that have bet on electronic commerce, unfortunately, with a misguided methodology. These 10 years that we dissect in this manual have been marked by twists and turns, after years of continuous growth and hope. These 10 years have demonstrated that Africa has a card to play if it decides to take its own destiny into its own hands. These 10 years have also made it possible to identify our many shortcomings. Africa has been wrong about E-commerce for more than 10 years, is a message to all socio-economic components, to investors, to the market, to producers, to traders, to legislators, to leaders, to public opinion and to youth.
