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Surveys the entire field of advertising from the viewpoints of methods, management, and media, examining the history and techniques of advertising, kinds of advertising, and the economy's relation to advertising.
| ISBN: | 9780803803695 |
| Publisher: | Hastings House Publishing |
| Imprint: | Hastings House Publishing |
| Language: | English |
| Number of pages: | 492 |
| Weight: | -1g |
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