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Advertising for Modern Retailers;

Advertising for Modern Retailers; Making It Work in a Consumer World

Book (01 Jan 1974)

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Publisher's Synopsis

Discusses budget planning, consumer research, copywriting, art layout, and other skills important to multi-media product promotion.

Book information

ISBN: 9780870051005
Publisher: Fairchild Publications
Imprint: Fairchild Publications
Pub date:
DEWEY: 659.1
Language: English
Number of pages: 239
Weight: -1g