Publisher's Synopsis
Advertising for Know-It-Alls is a reference guide to help readers understand the methods used in communicating and informing potential customers about products and services and how to obtain them. There are many mediums used for delivering this information including the intetnet, television, newspapers, magazines, radio and billboards. This book focuses on many important and key topics in the field of advertising including branding, covert advertising, television commercials, measuring the impact of mass advertising, negative effects related to advertising, regulations, and global advertising. Advertising for Know-It-Alls is a highly recommended publication for those who are interested in learning more about advertising.
