3rd Edition
Paperback (01 Jul 1993)
Not available for sale
Out of stock
Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.
| ISBN: | 9780077077648 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Jul 1993 |
| Edition: | 3rd Edition |
| DEWEY: | 659 |
| DEWEY edition: | 20 |
| Number of pages: | 246 |
| Weight: | 440g |
| Height: | 229mm |
| Width: | 152mm |
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