Advertising and Public Relations Research

Jugenheimer, Donald W./ Kelley, Larry D./ Hudson, Jerry/ Bradley, Samuel

1st edition

Hardback (05 Jan 2015)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (07 Mar 2014) - Second edition ~~RRP $98.42~~ $86.61; Hardback (18 Sep 2015) - 2nd edition $280.06

Publisher's Synopsis

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138860285
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	05 Jan 2015
Edition:	1st edition
Language:	English
Number of pages:	384
Weight:	-1g
Height:	235mm
Width:	190mm