1
Paperback (30 Jun 1992)
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Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
| ISBN: | 9780879725280 |
| Publisher: | University of Wisconsin Press |
| Imprint: | Popular Press |
| Pub date: | 30 Jun 1992 |
| Edition: | 1 |
| Language: | English |
| Number of pages: | 172 |
| Weight: | 404g |
| Height: | 280mm |
| Width: | 210mm |
| Spine width: | 9mm |
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