Publisher's Synopsis
This edition delivers practical, real-world information in a lively to-the-point writing style covering the advertsing process with hundreds of ads, examples, applications and the strongest focus on the Internet.
3rd Edition
Book (01 May 2002)
Not available for sale
Out of stock
This edition delivers practical, real-world information in a lively to-the-point writing style covering the advertsing process with hundreds of ads, examples, applications and the strongest focus on the Internet.
ISBN: | 9780324113808 |
Publisher: | Thomson/South-Western |
Imprint: | Thomson/South-Western |
Pub date: | 01 May 2002 |
Edition: | 3rd Edition |
DEWEY: | 659.1 |
DEWEY edition: | 21 |
Number of pages: | 773 |
Weight: | 1928g |
Height: | 279mm |
Width: | 216mm |
Spine width: | 32mm |