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Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

3rd Edition

Book (01 May 2002)

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Publisher's Synopsis

This edition delivers practical, real-world information in a lively to-the-point writing style covering the advertsing process with hundreds of ads, examples, applications and the strongest focus on the Internet.

Book information

ISBN: 9780324113808
Publisher: Thomson/South-Western
Imprint: Thomson/South-Western
Pub date:
Edition: 3rd Edition
DEWEY: 659.1
DEWEY edition: 21
Number of pages: 773
Weight: 1928g
Height: 279mm
Width: 216mm
Spine width: 32mm