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Advertising Works 21

Advertising Works 21 Proving the Payback on Marketing Investment : Case Studies from the IPA Effectiveness Awards 2012, Open to All Agencies, Media Owners and Clients Worldwide

Hardback (22 Jan 2013)

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Publisher's Synopsis

Including the prize-winning entries from the IPA Effectiveness Awards 2012, this text looks at some of the most successful campaigns from the last 12 months.

Book information

ISBN: 9781841162263
Publisher: Warc
Imprint: Warc
Pub date:
DEWEY: 659.107941
DEWEY edition: 23
Number of pages: xiv, 714
Weight: -1g
Height: 246mm
Width: 174mm