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Advertising Works 15

Advertising Works 15 Proving the Effectiveness of Marketing Communications : Case Studies from the IPA Effectiveness Awards 2006, Open to All Agencies Worldwide

Hardback (29 Mar 2007)

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Publisher's Synopsis

Including the prize-winning entries from the IPA Effectiveness Awards 2006, this text looks at some of the most successful campaigns from the last 12 months.

Book information

ISBN: 9781841161938
Publisher: World Advertising Research Center
Imprint: World Advertising Research Center
Pub date:
DEWEY: 659.107941
DEWEY edition: 22
Number of pages: 467
Weight: -1g