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Advertising Works 14

Advertising Works 14 Proving the Effectiveness of Marketing Communications

Hardback (15 Feb 2006)

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Publisher's Synopsis

Including the prize-winning entries from the IPA Effectiveness Awards 2005, this text looks at some of the most successful campaigns from the last 12 months.

Book information

ISBN: 9781841161839
Publisher: World Advertising Research Center
Imprint: World Advertising Research Center
Pub date:
DEWEY: 659.10941
DEWEY edition: 22
Number of pages: 344
Weight: -1g
Height: 250mm
Width: 175mm