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Advertising Works 13

Advertising Works 13 Proving the Effectiveness of Marketing Communications : Cases from the 2004 IPA Effectiveness Awards

Hardback (15 Feb 2007)

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Publisher's Synopsis

Including the prize-winning entries from the IPA Effectiveness Awards 2004, this text looks at some of the most successful campaigns from the last 12 months.

Book information

ISBN: 9781841161693
Publisher: World Advertising Research Center
Imprint: World Advertising Research Center
Pub date:
DEWEY: 659.107941
DEWEY edition: 22
Number of pages: 578
Height: 244mm
Width: 171mm