Paperback (30 Sep 1990)
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Out of stock
Aims to provide the reader with an appraisal of the techniques and effectiveness of direct response advertising which has branched out in recent years from being mainly a mail order device to being much more reliant on coupons and telephone hotlines.
| ISBN: | 9780077073206 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 30 Sep 1990 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Weight: | -1g |
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