Publisher's Synopsis
Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes.
Book (01 Feb 1980)
Not available for sale
Out of stock
Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes.
ISBN: | 9780070473089 |
Publisher: | Gregg Division, McGraw-Hill |
Imprint: | Gregg Division, McGraw-Hill |
Pub date: | 01 Feb 1980 |
DEWEY: | 640.73 |
Number of pages: | 108 |
Weight: | 249g |
Height: | 280mm |
Width: | 218mm |
Spine width: | 6mm |