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Advertising Techniques and Consumer Fraud

Advertising Techniques and Consumer Fraud - Lifeworks

Book (01 Feb 1980)

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Publisher's Synopsis

Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes.

Book information

ISBN: 9780070473089
Publisher: Gregg Division, McGraw-Hill
Imprint: Gregg Division, McGraw-Hill
Pub date:
DEWEY: 640.73
Number of pages: 108
Weight: 249g
Height: 280mm
Width: 218mm
Spine width: 6mm