Publisher's Synopsis
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
8th Edition
Hardback (28 Jan 2009)
Not available for sale
Out of stock
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
ISBN: | 9780324593600 |
Publisher: | South-Western Cengage Learning |
Imprint: | South-Western Cengage Learning |
Pub date: | 28 Jan 2009 |
Edition: | 8th Edition |
DEWEY: | 658.82 |
DEWEY edition: | 22 |
Number of pages: | 668 |
Weight: | 1542g |
Height: | 277mm |
Width: | 218mm |
Spine width: | 30mm |