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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

8th Edition

Hardback (28 Jan 2009)

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Publisher's Synopsis

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

Book information

ISBN: 9780324593600
Publisher: South-Western Cengage Learning
Imprint: South-Western Cengage Learning
Pub date:
Edition: 8th Edition
DEWEY: 658.82
DEWEY edition: 22
Number of pages: 668
Weight: 1542g
Height: 277mm
Width: 218mm
Spine width: 30mm