Publisher's Synopsis
Advertising is becoming more international. Advertising campaigns increasingly use similar themes or even the same advertisements in more than one country. Consequently, advertisers and their attorneys need to be aware of the advertising law in more than one jurisdiction.;This book aims to respond to these practical needs. It seeks to provide lawyers and laymen alike with initial orientations in the laws governing advertising in 16 different jurisdictions: the Member States of the European Community (Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, United Kingdom), the EC itself, Switzerland, Austria, the United States and Canada.;For each area, the book covers details on controls on methods of advertising, controls on contents of advertising, controls on copying and other laws affecting advertising, as well as advertising law disputes.
