Publisher's Synopsis
For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience--for you and your students. Here's how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication-multi-platform, as well as multimedia- and the discussion is embedded seamlessly throughout the book.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
