Publisher's Synopsis
If you're spending money on book marketing, you're WASTING money. Learn how to use the most effective advertising of all: FREE ADVERTISING! Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use Facebook for viral marketing Ignite word of mouth with Web social networks Capitalize on peer content and "amateur" book reviews
