Publisher's Synopsis
The modern world is changing faster than ever before. Globalization, dynamic technological development, geopolitical instability, changing social expectations and growing ecological awareness are just some of the challenges organizations face in the 21st century. In such an environment, success is no longer the result of a well-planned strategy or efficient operational management. Today, two closely related elements play a key role: strategic management and leadership. This book aims to show how effective leadership interacts with strategic management, creating the foundations for the sustainable development of an organization. We look at how leaders shape the vision of the future, engage teams and transform ideas into specific strategic actions. We also analyze how strategic management supports leadership in achieving goals by analyzing the environment, allocating resources and designing competitive advantages. The book combines a theoretical approach with business practice, presenting contemporary models, tools and examples from the lives of companies and institutions. It is addressed to everyone who wants to better understand the mechanisms behind organizational success in a rapidly changing world.
