Advances in Services Marketing and Management - Advances in Services Marketing and Management

Teresa A. Swartz (editor), David A. Bowen (editor), Stephen W. Brown (editor)

Hardback (25 Aug 1995)

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Publisher's Synopsis

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Book information

ISBN:	9781559388559
Publisher:	Emerald Group Publishing Limited
Imprint:	JAI Press
Pub date:	25 Aug 1995
DEWEY:	658.8
DEWEY edition:	22
Language:	English
Number of pages:	380
Weight:	710g
Height:	234mm
Width:	156mm
Spine width:	23mm