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Advances in Services Marketing and Management: Research and Practice. Vol 8

Advances in Services Marketing and Management: Research and Practice. Vol 8 - Advances in Services Marketing and Management: Research And

Hardback (01 Dec 2005)

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Publisher's Synopsis

This is the eighth volume in a series dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies.

Book information

ISBN: 9780762305223
Publisher: JAI Press
Imprint: JAI Press
Pub date:
DEWEY: 338.40688
Language: English
Number of pages: 300
Weight: -1g