Publisher's Synopsis
This important new text reflects the diversity of approaches to economic psychology. The chapters focus on the role of culture and politics, consumer behaviour, financial behaviour, issues related to how managers and business persons make decisions, and imaginative experiments. The volume includes several contributions from each of these areas and reflects the latest state of affairs concerning cooperation between economists and psychologists. This international volume includes leading European researchers from ten countries and will be a valuable resource for students and researchers at this increasingly important interface of disciplines.
