Hardback (15 May 1998)
Not available for sale
Out of stock
Part of a series which aims to promote knowledge about the operation and functioning of distribution channels for products and services. This volume discusses such topics as fundamental conceptual issues in intrachannel power research, and co-ordinating in the marketing channel.
| ISBN: | 9780892328215 |
| Publisher: | Elsevier Limited |
| Imprint: | Elsevier |
| Pub date: | 15 May 1998 |
| DEWEY: | 658 |
| Language: | English |
| Number of pages: | 300 |
| Weight: | 597g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 25mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$2.35off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $2.35
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024
$5.19off
Building B2B Relationships
Paperback
Published 03 Dec 2024
Save $5.19