Advances in Digital Marketing and eCommerce First International Conference, 2020 - Springer Proceedings in Business and Economics

Francisco J. Martínez-López (editor), Steven D'Alessandro (editor)

1st Edition 2020

Paperback (07 May 2020)

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Publisher's Synopsis

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Book information

ISBN:	9783030475949
Publisher:	Springer International Publishing
Imprint:	Springer
Pub date:	07 May 2020
Edition:	1st Edition 2020
Language:	English
Number of pages:	220
Weight:	331g
Height:	235mm
Width:	155mm
Spine width:	12mm