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Advances in Advertising Research XV

Advances in Advertising Research XV Moving Forward, Looking Back: Advertising in the Advent of AI - European Advertising Academy

Hardback (17 Oct 2025)

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Publisher's Synopsis

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Book information

ISBN: 9783658491130
Publisher: Springer Fachmedien Wiesbaden
Imprint: Springer Gabler
Pub date:
Language: English
Weight: -1g