Hardback (17 Oct 2025)
Includes delivery to the United States
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
| ISBN: | 9783658491130 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Imprint: | Springer Gabler |
| Pub date: | 17 Oct 2025 |
| Language: | English |
| Weight: | -1g |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$2.35off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $2.35
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024