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Advances in Advertising Research XV

Advances in Advertising Research XV Moving Forward, Looking Back: Advertising in the Advent of AI - European Advertising Academy

Hardback (17 Oct 2025)

  • $150.38
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    Publisher's Synopsis

    The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

    Book information

    ISBN: 9783658491130
    Publisher: Springer Fachmedien Wiesbaden
    Imprint: Springer Gabler
    Pub date:
    Language: English
    Weight: -1g
    Height: 210mm
    Width: 148mm

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