Advances in Advertising Research XIV Harder, Better, Faster, Stronger : Advertising and Communication Between Immediacy and Sustainability - European Advertising Academy

International Conference in Advertising (creator), Alexandra Vignolles (editor), Martin K. J. Waiguny (editor)

Hardback (02 Aug 2024)

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Publisher's Synopsis

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

Book information

ISBN:	9783658447120
Publisher:	Springer Fachmedien Wiesbaden
Imprint:	Springer Gabler
Pub date:	02 Aug 2024
DEWEY:	659.1
DEWEY edition:	23
Language:	English
Number of pages:	274
Weight:	490g
Height:	210mm
Width:	148mm
Spine width:	18mm