Advances in Advertising Research. Vol. XII Communicating, Designing and Consuming Authenticity and Narrative - European Advertising Academy

Alexandra Vignolles (editor), Martin K. J. Waiguny (editor)

Paperback (12 Apr 2024)

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Publisher's Synopsis

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Book information

ISBN:	9783658404314
Publisher:	Springer Fachmedien Wiesbaden
Imprint:	Springer Gabler
Pub date:	12 Apr 2024
DEWEY:	659.1
DEWEY edition:	23
Language:	English
Number of pages:	366
Weight:	-1g
Height:	210mm
Width:	148mm