Publisher's Synopsis
E-business represents a fundamental change in how companies conduct business. Some organizations will ignore or downplay this tectonic shift, but organizations that embrace e-business now will distinguish themselves from their competitors and quickly outpace them.;E-business affects every part of the business, reaching beyond information technology (IT) to sales, marketing, customer service, purchasing operations, human reources (HR) and finance. Companies implement e-business for several reasons, including saving money, increasing efficiency and revenue, and improving relationships with customers and business partners.;Extranets open internal business processes and applications to select partners. They provide a wider range of services to business partners and, in some cases, to customers. "Advanced E-Business Strategies" examines the foundational role extranets play in successful e-business implementations by enabling several of the most practical e-business applications, such as virtual supply chain management (SCM) and customer relationship management (CRM).;E-business shifts the balance of power to customers. On the Web, the nearest competitor is only one click away, and companies must provide customers with the factual information, easy transactions and lower prices they desire to keep them on their sites. "Advanced E-Business Strategies" examines how companies can use e-business to facilitate this shift. The race to provide superior online customer services is intensifying as competitors begin to innovate on the Internet, offering creative and customized products and services. This report shows managers how to prepare for the continuous process of innovative marketing initatives that e-business requires to maintain competitive advantage.;While solving numerous technical and business planning issues, implementers can lose sight of their goals. "Advanced E-Business Strategies" helps companies avoid common mistakes such as legal entanglements, e-mail broadcasts, invading customer privacy, not protecting the supply chain and ignoring the threat of hack attacks and site obsolescence.;Security is critical to any activity involving e-business. "Advanced E-Business Strategies" outlines the technologies that are available for conducting secure global e-commerce and shows how applying these technologies and strictly enforcing security policies - such as continuously monitoring employee communications and network traffic - provide the enterprise with confidentiality and operational integrity.
