Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Routledge Library Editions. Marketing

Jones, Geoffrey G.

Paperback (26 Nov 2015)

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Publisher's Synopsis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138965935
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	26 Nov 2015
DEWEY:	664.00688
DEWEY edition:	23
Language:	English
Number of pages:	368
Weight:	554g
Height:	157mm
Width:	231mm
Spine width:	24mm