Publisher's Synopsis
Part business book, part self-development and spiritual growth book, this is a rallying cry for acupuncturists to rise up and show the world that we mean business.
Many acupuncturists don't get the business guidance they need to build prospering practices and as a result, many acupuncture clinics are struggling. But it doesn't have to be this way. Acupuncture is experiencing a huge increase in growth, acceptance, and demand and your practice can be as full as you'd like it to be. People need you! You just need to know how to reach and communicate with them. In this book, Katie Altneu shows you how.
Katie is an acupuncturist and herbalist with a thriving clinic in Denver, CO and has taught the Clinical Business Management class to acupuncture students at the Colorado School of Traditional Chinese Medicine for years. She knows what it's like to be a passionate, driven, caring acupuncturist... but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and mindset blocks that acu-preneurs face.
Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you:
-Get clear on your vision
-Create your brand and vibe
-Understand your potential patients, so you can truly resonate with them
-Develop a marketing system that runs on autopilot
-Move past the fears and doubts that can get in the way
-Become a wildly successful acupuncturist
-And so much more!
With her warm wit and her tough love, this book provides honest, realistic, and practical tools to help you follow your heart, serve more patients, and build a thriving acupuncture practice.
