Publisher's Synopsis
Describing the art and science of bidding for US Government or other large contracts, this book explains every stage of the little-understood and sometimes complex bid development process. It covers fundamental principles and practical applications, and illustrates cases with real-life examples. The "how-to" approach includes coverage of the pitfalls to avoid, making this book a practical guide for proposal managers. The author demonstrates the important elements in the bidding process - marketing, company, commitment, proposal production and follow-up, and performance expectation after winning the bid.
