Publisher's Synopsis
B2B customer experience (CX) programs are failing all over the world at record rates. The experience and success markets are chaotic and rife with confusion. Gurus in both camps are pitching one-size fits all solutions for personalized and complex business operations. Meanwhile, software companies are claiming to be the end-all-be-all solution for every type of business. It's no wonder we are where we are. The status quo isn't cutting it anymore and B2B enterprises need answers, fast. And this time, failure is not an option. Enter Account Experience(TM). In this book, we introduce Account Experience to the world.
