Publisher's Synopsis
This brand new edition of AS Business Studies has been fully updated to ensure that students have all the necessary information concerning contemporary business practice at their fingertips. It includes a wealth of up-to-date examples, data and case studies as well as illustrations and diagrams throughout to enable students to understand all the concepts that form part of the AS specification. As well as the text being written in clear language and being broken up into manageable chunks allowing students to monitor their own progress, the Second Edition has been produced in full colour to make it more accessible.
The authors are experienced examiners who were closely involved in the development of the AS standard, introduced in 2000; the text defines clearly what is expected of students following Business Studies at this level. It is packed with advice, activities and exercises to help students develop the examination and application skills that are essential for success.
