Hardback (16 Feb 1997)
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With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.
| ISBN: | 9780844235950 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Feb 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 372 |
| Weight: | 776g |
| Height: | 237mm |
| Width: | 160mm |
| Spine width: | 30mm |
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