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AI Marketing and Ethical Considerations in Consumer Engagement

AI Marketing and Ethical Considerations in Consumer Engagement

Book (07 May 2025)

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Publisher's Synopsis

"This book aims to educate and report the use of AI in business and marketing, and it can affect the consumer engagement"--. Provided by publisher.

Book information

ISBN: 9798337334769
Publisher: IGI Global Scientific Publishing
Imprint: IGI Global Scientific Publishing
Pub date:
DEWEY: 658.812
DEWEY edition: 23/eng/20250613
Language: English
Weight: -1g