Hardback (01 May 2025)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
"The progressive decline in audiences in conventional media and the effectiveness of conventional advertising formats has led to the creation of new formats and the use of AI that seek to generate content of interest to the audience in which to integrate the brand in a natural, unobtrusive and emotional way"--.
| ISBN: | 9798369337998 |
| Publisher: | IGI Global |
| Imprint: | IGI Global |
| Pub date: | 01 May 2025 |
| DEWEY: | 658.827 |
| DEWEY edition: | 23/eng/20241114 |
| Language: | English |
| Weight: | -1g |
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