Publisher's Synopsis
In 1953, Peter Keetman, an industrial photographer, spent a week at the Volkswagen factory in Wolfsburg, West Germany. At this time he had already made a name as one of the avant-garde photographers of post-war Germany. He was a founder member of "fotoform", a very successful and influential young photographic group.;During his stay at the VW factory, Peter Keetman produced some outstanding photographs of the production of the VW Beetle. His unique vision was influenced by photographers of the twenties, like Alfred Renger-Patzsch and the "subjective photography" of the fifties. He was creating a timeless expression, a retreat to pure form.;The book includes a short biography of Peter Keetman. Armin Kley examines the developments in the design of the Beetle in his article "From Beetle to Gold - the Production and Evolution of the Volkswagen". Dirk Nishen contributes an essay about working conditions at the Volkswagen factory entitled "The Volkswagen Factory After the Second World War".;The book is aimed at photographers, designers, VW enthusiasts, and everyone interested in industrial design.
