Publisher's Synopsis
Why this book? This book has been created to inspire future product managers (PMs) with a tangible toolkit that will ignite problem solving for humans. Anyone can be a PM and we are each empowered to solve human needs. What is Product Management? Product Management is building to solve human needs. As a PM, you are the owner or entrepreneur of a product(s). You may have inherited the responsibilities of an existing product or have been assigned with coming up with a new product (or even a new industry). What tools will help me become a successful Product Manager? This book shares over 15 years of concise learnings from a successful digital product manager. Tool examples included in the book range from Design Thinking to uncover customer insights to roadmapping your vision as a PM. The book also includes critical skills a PM needs to embody to maximize co-creation with cross-functional teams.
