Publisher's Synopsis
""A Theory of Pure Design: Harmony, Balance, Rhythm"" by Denman W. Ross is a comprehensive guide to the principles of visual design. The book explores the fundamental concepts of design, including harmony, balance, and rhythm, and provides practical advice on how to apply these principles to create effective and aesthetically pleasing designs.Ross begins by discussing the importance of harmony in design, explaining how it can be achieved through careful selection and arrangement of visual elements. He then explores the concept of balance, demonstrating how designers can use symmetry, asymmetry, and other techniques to create a sense of equilibrium in their work.The book also delves into the topic of rhythm, examining how designers can use repetition, contrast, and other techniques to create a sense of movement and flow in their designs. Ross provides numerous examples and illustrations throughout the book to help readers understand these concepts and apply them to their own work.Overall, ""A Theory of Pure Design"" is an essential resource for anyone interested in visual design, whether they are a professional designer or a beginner. With its clear explanations and practical advice, this book is sure to inspire and inform designers of all levels.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
