Publisher's Synopsis
After more than fifteen years of conflict, the fact that suicide persists as a command issue in the United States Special Operations Command (USSOCOM) is heartbreaking and serves as a clarion call to redouble efforts by individuals and institutions to invest in programs that demonstrate effectiveness in reducing suicide, eroding the stigma associated with seeking treatment, and increasing the use of behavioral health care (BHC). In this monograph, Dr. Craig Lefebvre offers a social marketing perspective that reveals insights and actions to enhance existing programs.