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A New Brand of Business

A New Brand of Business Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

Hardback (15 Jul 2009)

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Publisher's Synopsis

How a dominant magazine publisher developed the business of market research

Book information

ISBN: 9781439900154
Publisher: Temple University Press
Imprint: Temple University Press
Pub date:
DEWEY: 658.83
DEWEY edition: 22
Language: English
Number of pages: 228
Weight: 408g
Height: 210mm
Width: 140mm
Spine width: 23mm