Publisher's Synopsis
Marketing is supposed to bring the "voice of the customer" into the strategies and operations of an organization. Marketing research (in its many forms and guises) is the only way to capture, analyze, and translate the customer's voice into actionable business plans and procedures. This book, the first in a series, provides you with easy-to-swallow, daily doses of useful information that will help you apply marketing research techniques to boost your company's performance. For the latest insights into the technology of marketing made useful, go to www.DataDocsDailyDose.com.
