Publisher's Synopsis
"A midlifer's guide to content creation and profit is both counterintuitive and logical. At a time when the concept of the individual as a 'brand' waxes stronger, there is also alongside the sense that the older generation should fade away to make room for the new and more savvy. This book challenges the idea of being put out to pasture with encouraging evidence, that aided with technology, there is no best before date for meaningful content and cultural production." - Ayisha Osori is the author of Love Does Not Win Elections. "This book is a wealth of insights, a robust roadmap for midlifers aiming to flourish in a complex digital age. Its blend of honest reflections, expert interviews and captivating life stories offers compelling and inspiring proof that the digital age is not the exclusive domain of any age group but a space where all demographics can ideate, execute and thrive." - Adeyeye Joseph is managing director/editor-in-chief of The PUNCH. "Finally, a book to bridge the great tech divide between older and newer generations and open the minds of midlifers to the borderless possibilities surrounding them in the new world. This is a fascinating and engaging work from the peerless teacher who practises what he preaches." - Simon Kolawole is an author and the founder of TheCable newspaper.
