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A Marketing Action Plan for the Growing Business

A Marketing Action Plan for the Growing Business - Business Enterprise

Paperback (30 Mar 1995)

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Publisher's Synopsis

Focusing on the marketing decisions which must be made by smaller companies, this study explores a variety of decision-making processes from start to finish. The authors aim to target the specific needs of any expanding business.

Book information

ISBN: 9780749413132
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 225
Weight: 282g
Height: 215mm
Width: 135mm