Publisher's Synopsis
What makes people give to charity? Is the wealth divide prompting a new age of philanthropy? Or is the spirit of giving drying up in an increasingly fragmented, individualistic, materialistic global society?
A Lot of Give is the first book to provide up-to-date information on both the art and science of giving in the UK today.
Decisions to give are not only about values or faith. They result from good charity communications, personal finance planning and evidence that donations can make difference to social needs. The current climate is seeing a decline in charitable social giving amidst growing social wealth. Many people could give much more than they do. And all those involved in charities should be asking themselves why don't.
Charities need to capture a new spirit of giving though developing more imaginative and appropriate techniques of giving. This book aims to provide a significant resource for all those involved in stimulating a new age and culture of giving. It pulls together for the first time a wide range of information and research on trends in who gives, why people give, how much people give, how people give, e-philanthropy, tax incentives and tax effective giving, public attitudes and perceptions, causes supported and branded, new philanthropy - venture capital, social investment.
