Book (01 Jan 1988)
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Reviews the intellectual developments of the theory and practice of business strategy over the past 30 years. Strategic management from six key frameworks is discussed and examples from corporations such as MCI, Texaco, and Pennzoil are provided. The book stresses that a myriad of contemporary strategy approaches are not worth integrating into a bu
| ISBN: | 9780887302053 |
| Publisher: | Ballinger |
| Imprint: | Ballinger |
| Pub date: | 01 Jan 1988 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 172 |
| Weight: | -1g |
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